Mobile Pre Ordering for QSR
Your AI agent enables mobile ordering via WhatsApp and SMS. Customers pre-order, pay ahead, and pick up at the express counter. Wait times drop 70%, order values increase 32%.
70% Wait Time Reduction
From 12 minutes to 4 minutes. Customers who used to leave because of lines now order ahead and pick up instantly.
32% Higher Order Value
Mobile orders average significantly more than in-store. Customers take time to browse the full menu without line pressure.
31% of Orders Go Mobile
Within weeks of launch. Creates new capacity, reduces kitchen stress, and improves experience for everyone.
What We Offer
WhatsApp Ordering
Customers message their order, pay online, and pick up at express counter. Natural conversation interface, no app download required.
SMS Order Reminders
10:45am daily reminders to office workers: 'Pre-order lunch now, skip the rush.' Perfect timing drives adoption.
Express Pickup Counter
Dedicated pickup point for mobile orders. No mixing with in-store queue. Fast, efficient, premium experience.
The Lunch Rush Problem
Fast-casual restaurants face a daily crisis:
- 15-minute waits during peak hours (12pm-2pm)
- Lost customers who see the line and leave
- Only 5% of customers have contact information
- No way to communicate with past customers
- Kitchen overload at peak, underutilized at off-peak
How Mobile Ordering Works
Phase 1: Database Building (Weeks 1-4)
At Register:
- QR code displayed: “Skip the line next time! Join our mobile order club”
- Incentive: 15% off next visit for signing up
- Staff trained to mention: “Would you like to skip the line next visit?”
- Capture: Name, mobile number, email
Results:
- 2,847 customers captured in 4 weeks
- 38% signup rate of daily customers
- Cost per signup: Near-zero (staff time only)
Phase 2: Mobile Ordering Launch
Launch Campaign Email + SMS:
Subject: Skip the Line! Mobile Ordering is Here
Tired of waiting in line?
ORDER AHEAD via WhatsApp or our website:
1. Send your order via WhatsApp: [WhatsApp Link]
2. Pay online
3. Pick up at express counter - No wait!
LAUNCH SPECIAL: 20% off all mobile orders this week
Order now for today's lunch: [Order Link]Daily Lunch Promotions (11am SMS):
Pre-order lunch NOW = Skip the line + Free fries!
Order by 11:30am for 12pm-2pm pickup
WhatsApp your order: [Link]
Today's special: Classic Burger + Fries + Drink = Great Value
(Save on combo)Phase 3: Behavior Modification
Target: Office Workers (Identified by lunchtime patterns)
10:45am SMS (Daily to office segment):
Morning! Lunch rush starts at 12pm
Pre-order NOW = No wait + Free upgrade to large fries
Your usual? Reply with your order or:
Tap to order: [WhatsApp Order Link]
Express pickup counter ready for you!For First-Time Mobile Orders:
Confirmation WhatsApp:
"Order received! Payment confirmed
Your burger will be ready at 12:15pm
Pick up at EXPRESS COUNTER (no line!)
Next time: Just WhatsApp us your "usual" and we'll prepare it!
See you soonMobile Ordering Results
| Metric | Value | Impact |
|---|---|---|
| Mobile orders as % of lunch | 31% | Reduced wait time 70% |
| Average mobile order value | Higher | vs in-store (+32%) |
| Customer acquisition cost | Near-zero | vs paid ads |
| Repeat mobile order rate | 76% | Highly sticky behavior |
| Line wait time reduction | 12 min to 4 min | Customer satisfaction +47% |
| Lost customers to wait time | -73% | Retain lunch rush customers |
Demand Shifting: Early Lunch Incentive
Problem: 12pm-2pm overload, 10:30am-11:45am underutilized
Solution: Early Lunch Special
10:15am SMS (to lunch segment):
Beat the rush! Early Lunch Special
Order between 11am-11:45am today:
- 25% off entire order
- Guaranteed ready in 8 minutes
- No wait, no lines
Your usual burger? Reply YES
Or order here: [Link]
Offer expires 11:45amResults:
- 124 customers shifted to 11am-11:45am window
- Smoothed lunch rush capacity
- Same kitchen output, better customer experience
- Additional revenue captured (off-peak that would have been lost)
Overall Transformation
| Metric | Before | After | Change |
|---|---|---|---|
| Lunch revenue per day | Baseline | Significant increase | +39% |
| Customer database | 0 | 8,700 | New asset |
| Mobile order revenue | None | New channel | Significant |
| Lost customers (wait times) | Many daily | Few daily | -73% |
| Customer satisfaction (lunch) | 6.2/10 | 8.9/10 | +44% |
Strategic Benefits
For Operations:
- Kitchen can see orders before customers arrive
- Better prep timing and resource allocation
- Express counter separates flows
- Staff stress reduced during peak
For Marketing:
- Contact information from every mobile customer
- Communication channel for future promotions
- Data on ordering patterns and preferences
- Platform for loyalty program integration
For Customers:
- No more line anxiety
- Order at their convenience
- Payment already handled
- Premium pickup experience
Implementation Timeline
Week 1-4: Database Building
- QR codes at all registers
- Staff training on signup pitch
- Build initial customer base
Week 5: Mobile Ordering Launch
- WhatsApp ordering enabled
- Express counter designated
- Launch campaign to database
Week 6+: Optimization
- Daily lunch reminders
- Early lunch incentives
- “Your usual” recognition
- Continuous campaign refinement
ROI: 53:1
Program Investment:
- Platform and setup
- Staff training
- Promotional discounts
Revenue Impact:
- Lunch revenue increase: +39%
- Customer database: New marketing asset
- Mobile channel: Incremental revenue stream
- Customer retention: -73% lost to wait times
Why it matters
Caramel turns connected customer data into coordinated journeys across WhatsApp, email and push — while your existing CRM remains the system of record.
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Customer Data Import
Import customer data from various platforms and your POS system to finally own your customer relationships
- One-click import from booking and reservation platforms
- POS system integration for transaction data
- Automatic customer profile enrichment
Smart Campaign Automation
Set up birthday campaigns, win-back sequences, and VIP rewards that run automatically
- Birthday & anniversary campaigns
- Win-back sequences for lapsed customers
- VIP tier rewards and recognition
Built-in Forms & Lead Capture
Built-in forms and QR codes capture first-party leads straight into the CRM you already use
- Embeddable forms & QR codes
- First-party lead capture
- Auto-sync to your CRM (HubSpot, Bitrix24)
Questions before you book a demo
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