Your Autonomous B2C CRM AI Agent

The B2C CRM AI agent that centralizes customer data and builds lasting relationships. Unify data from POS, bookings, and loyalty into complete customer profiles - while you focus on business excellence.

Why Your B2C CRM AI Agent Matters

B2C businesses need a CRM built for their unique needs. Unlike generic CRMs designed for B2B sales pipelines, Caramel is built for direct customer relationships. Centralize data from your POS, booking systems, and loyalty programs into unified customer profiles. Ask questions in plain English and get instant answers about your business.

Centralizes customer data from POS, bookings, and loyalty

Builds complete customer profiles with purchase history and preferences

Answers business questions in plain English - no reports needed

Automates personalized communication across email and SMS

Key Features

Unified Customer Profiles

Centralize data from bookings, POS, loyalty programs, and online orders into single customer profiles. See purchase history, spending patterns, and preferences all in one place.

Natural Language Analytics

Ask questions about your business in plain English. 'Who are my VIP customers?' or 'What was revenue last month?' Get instant answers without running reports or exports.

Smart Segmentation

Automatically segment customers by purchase frequency, spending level, and preferences. VIPs, regulars, new customers, seasonal buyers - all identified and organized for you.

Multi-Channel Marketing

Reach customers via email, SMS, WhatsApp, and Push. Trigger personalized messages based on real behavior - birthdays, anniversaries, win-back campaigns, and more.

Integrated Loyalty

Built-in loyalty programs with points, tiers, and rewards. No separate software needed. Loyalty data feeds directly into customer profiles for complete relationship tracking.

350+ Integrations

Connects with 350+ platforms including Shopify, Magento, Square, Toast, Lightspeed, and more. Automatically syncs data to keep customer profiles always up-to-date.

How It Works

1

Connect Your Systems

Link your booking platforms, POS, e-commerce, and existing customer data. Caramel automatically consolidates customer profiles and begins learning about your customers.

2

Unify Customer Data

Data from bookings, POS, loyalty programs, and online orders flows into unified customer profiles. See every interaction, preference, and purchase history in one place.

3

Ask Questions & Take Action

Use natural language analytics to understand your business. Launch targeted campaigns. Set up automated birthday rewards and win-back programs with a few clicks.

4

Build Lasting Relationships

Watch repeat purchases increase as customers receive personalized communication. Track lifetime value, identify VIPs, and create experiences that keep them coming back.

Frequently Asked Questions

Get answers to common questions about this feature

Your AI agent automatically connects to your existing platforms through secure APIs — e-commerce, POS, booking systems, and more. It continuously syncs customer data, orders, and transaction history without any manual intervention. The entire process is autonomous and requires no technical setup on your part.
Absolutely! While the AI creates segments autonomously, you have full control to adjust criteria, create custom segments, and modify campaign templates. You can set specific rules for VIP identification, purchase frequency thresholds, and personalized reward structures that match your business goals.
Customer data is protected with enterprise-grade security, including end-to-end encryption, secure data centers, and compliance with GDPR and other privacy regulations. Only authorized users can access customer information, and all data is backed up automatically with redundant storage.
You can ask natural language questions like 'Which customers haven't purchased in 30 days?' or 'What's our most profitable product?' The AI analyzes patterns in customer behavior, identifies trends, and provides actionable recommendations for increasing revenue and improving customer satisfaction.

Real Business Impact

Centralized Customer Data

Eliminate scattered spreadsheets and siloed systems. All customer information in one unified platform.

Personalized Customer Experiences

Recognize VIPs, remember preferences, and celebrate special occasions. Make every customer feel valued.

Data-Driven Decisions

Ask questions in plain English and get instant answers. No reports, no exports, no waiting for analysts.

Automated Marketing

Birthday rewards, win-back campaigns, and VIP perks happen automatically. Set it once and watch it grow.

Why it matters

Caramel turns connected customer data into coordinated journeys across WhatsApp, email and push — while your existing CRM remains the system of record.

Ready for Your B2C CRM AI Agent?

Join thousands of businesses across gastronomy, retail, CPG, and more using Caramel to build lasting customer relationships and grow revenue.

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Unified Customer Profiles

Centralize data from bookings, POS, loyalty programs, and online orders into single customer profiles. See purchase history, spending patterns, and preferences all in one place.

Unified Customer Profiles

Natural Language Analytics

Ask questions about your business in plain English. 'Who are my VIP customers?' or 'What was revenue last month?' Get instant answers without running reports or exports.

Natural Language Analytics

Smart Segmentation

Automatically segment customers by purchase frequency, spending level, and preferences. VIPs, regulars, new customers, seasonal buyers - all identified and organized for you.

Smart Segmentation

Ready to Get Started?

Contact us today to learn how this feature can transform your business

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Questions before you book a demo

No. Caramel runs on top of the CRM you already use. HubSpot or Bitrix24 remains your system of record while Caramel captures leads and runs the marketing journeys your CRM cannot.
Caramel coordinates WhatsApp, email and push. SMS uses your own provider, and WhatsApp is a clearly priced paid add-on rather than an unlimited channel.
Setup depends on your CRM and channels. In the demo, we map your current stack and show the shortest route to your first live journey—without asking you to replace your CRM.
Your business remains responsible for its lawful basis and messaging permissions. Caramel keeps form responses, channel preferences and journey activity connected to the CRM record so your team can manage consent and customer requests.
Yes. Caramel supports genuinely multilingual campaign authoring, including Arabic and right-to-left layouts, so teams can run journeys in the languages their customers use.
We will show how a lead enters through a built-in form, syncs with your CRM, enters a WhatsApp or email journey, and appears in natural-language analytics. No preparation is required.
Take Back Control

Stop Paying Commissions. Start Building Relationships.

Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.

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