One Customer. One Profile. Infinite Possibilities.

Your customers don't live in silos - why should your data? Caramel's unified customer identity consolidates every interaction from every platform into a single, intelligent profile. Your autonomous AI agent uses this unified data to run personalized marketing campaigns automatically - without human intervention.

The Problem with Fragmented Customer Data

Your customers interact across multiple platforms: TheFork for reservations, Square POS for payments, your website for gift cards, and future integrations yet to come. Each system creates its own customer record, leading to duplicates, fragmented insights, and missed opportunities. With Caramel's unified customer identity, you finally see the complete picture of every customer's journey.

Automatically consolidate customers from TheFork, Square POS, and all integrations

Smart deduplication merges same person across different sources

Run campaigns targeting all customers regardless of origin platform

Single dashboard for complete customer relationship management

Key Features

Multi-Source Data Integration

Automatically sync customer data from all your platforms: TheFork reservations, Square POS transactions, gift card purchases, website inquiries, and future integrations. Our AI continuously maintains the sync without manual intervention.

Intelligent Customer Matching

Advanced AI algorithms identify and merge duplicate customer records across platforms using email, phone, name patterns, and transaction behavior. John from TheFork becomes John from Square - one unified profile.

360° Customer Timeline

See every interaction in one chronological view: reservations, payments, campaigns received, gift cards used, and customer service interactions. Understand the complete customer journey at a glance.

Cross-Platform Campaigns

Create campaigns that reach ALL your customers, not just those from one platform. Target based on total spend across all systems, not fragmented platform-specific data.

Real-time Synchronization

New customer data syncs instantly across all platforms. Update a customer's preference in one place, and it reflects everywhere immediately. No more data lag or inconsistency.

Privacy & Compliance

Enterprise-grade security with GDPR, CCPA, and PCI compliance. Customers can manage their data or request deletion across all platforms with a single request.

How It Works

1

Connect Your Data Sources

Authenticate with TheFork, Square POS, and other platforms. Caramel's AI agent begins importing historical customer data while maintaining real-time sync.

2

AI-Powered Deduplication

Our matching algorithm analyzes customer records across sources, identifying duplicates using multiple data points. Manual review for edge cases, bulk merging for obvious matches.

3

Unified Profile Creation

Each customer gets one comprehensive profile that aggregates all their data. Total spend, visit frequency, preferences, and communication history - all in one place.

4

Activate Unified Marketing

Launch campaigns targeting your entire customer base. Segment by total value across all platforms, not just individual system data. Watch as unified insights drive personalized experiences.

Real Business Impact

Eliminate Data Silos

Reduce duplicate records by 85% and get accurate customer counts instead of inflated numbers from multiple platforms

True Customer Lifetime Value

See what customers ACTUALLY spend across all touchpoints, not just what one platform reports

Higher Campaign ROI

Campaigns targeting unified data show 67% better conversion than platform-specific marketing

Operational Efficiency

Save 15+ hours per week previously spent manually consolidating customer data from different systems

Why it matters

Caramel turns connected customer data into coordinated journeys across WhatsApp, email and push — while your existing CRM remains the system of record.

Ready to Unify Your Customer Data?

Join leading B2C businesses consolidating fragmented customer data into actionable insights that drive revenue.

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Multi-Source Data Integration

Automatically sync customer data from all your platforms: TheFork reservations, Square POS transactions, gift card purchases, website inquiries, and future integrations. Our AI continuously maintains the sync without manual intervention.

Multi-Source Data Integration

Intelligent Customer Matching

Advanced AI algorithms identify and merge duplicate customer records across platforms using email, phone, name patterns, and transaction behavior. John from TheFork becomes John from Square - one unified profile.

Intelligent Customer Matching

360° Customer Timeline

See every interaction in one chronological view: reservations, payments, campaigns received, gift cards used, and customer service interactions. Understand the complete customer journey at a glance.

360° Customer Timeline

Ready to Get Started?

Contact us today to learn how this feature can transform your business

Questions before you book a demo

No. Caramel runs on top of the CRM you already use. HubSpot or Bitrix24 remains your system of record while Caramel captures leads and runs the marketing journeys your CRM cannot.
Caramel coordinates WhatsApp, email and push. SMS uses your own provider, and WhatsApp is a clearly priced paid add-on rather than an unlimited channel.
Setup depends on your CRM and channels. In the demo, we map your current stack and show the shortest route to your first live journey—without asking you to replace your CRM.
Your business remains responsible for its lawful basis and messaging permissions. Caramel keeps form responses, channel preferences and journey activity connected to the CRM record so your team can manage consent and customer requests.
Yes. Caramel supports genuinely multilingual campaign authoring, including Arabic and right-to-left layouts, so teams can run journeys in the languages their customers use.
We will show how a lead enters through a built-in form, syncs with your CRM, enters a WhatsApp or email journey, and appears in natural-language analytics. No preparation is required.
Take Back Control

Stop Paying Commissions. Start Building Relationships.

Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.

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