WhatsApp & Telegram add ons

Add WhatsApp (€29/mo) and Telegram (€9/mo) to any plan — bundled on higher tiers. SMS is bring-your-own provider.

WhatsApp

€29 /mo · €290/yr
  • Included1,000 conversations / month
  • Overage€0.05 / extra conversation
  • Bundled fromGrowth

Telegram

€9 /mo · €90/yr
  • IncludedUnlimited messages
  • OverageNo overage
  • Bundled fromBusiness

SMS — bring your own provider

Connect your own Twilio or SignalWire account. Caramel doesn't resell SMS; your provider bills you directly.

WhatsApp vs Telegram

Feature WhatsApp Telegram
API costPer conversation (Meta)Free
Included volume1,000 conversations / monthUnlimited
Overage€0.05 / extra conversationNone
User reach2B+900M+
Template approvalRequired by MetaNot required
Best forHigh-intent 1:1 & lead repliesHigh-volume broadcasts

Messaging add-ons — questions

How is a WhatsApp conversation defined?

A conversation is a 24-hour messaging window — multiple messages within 24 hours count as one. WhatsApp uses Meta's conversation-based model and requires an approved Meta Business account.

What do I need to send on WhatsApp?

An approved Meta Business account, a verified number and pre-approved message templates. We guide you through setup. Telegram needs only a bot token.

Is Telegram really unlimited?

Yes — Telegram has no per-message API cost, so the €9/mo add-on covers unlimited messaging (subject to Telegram's rate limits).

Questions before you book a demo

No. Caramel runs on top of the CRM you already use. HubSpot or Bitrix24 remains your system of record while Caramel captures leads and runs the marketing journeys your CRM cannot.
Caramel coordinates WhatsApp, email and push. SMS uses your own provider, and WhatsApp is a clearly priced paid add-on rather than an unlimited channel.
Setup depends on your CRM and channels. In the demo, we map your current stack and show the shortest route to your first live journey—without asking you to replace your CRM.
Your business remains responsible for its lawful basis and messaging permissions. Caramel keeps form responses, channel preferences and journey activity connected to the CRM record so your team can manage consent and customer requests.
Yes. Caramel supports genuinely multilingual campaign authoring, including Arabic and right-to-left layouts, so teams can run journeys in the languages their customers use.
We will show how a lead enters through a built-in form, syncs with your CRM, enters a WhatsApp or email journey, and appears in natural-language analytics. No preparation is required.
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