Power Your Guest Relationships with Leading CRM Tools
Your AI B2C CRM seamlessly integrates with Salesforce, HubSpot, Intercom, and other leading CRM and communication platforms. Unify guest data, sync communications, and automate relationship management across all your systems.
Bi-Directional Data Sync
Guest information, preferences, and interactions flow seamlessly between your AI CRM and existing CRM systems. No more data silos or manual updates.
Unified Communication History
All guest interactions - emails, calls, chats, and in-person visits - are consolidated into a single timeline. Your AI agent uses this history to personalize future communications.
Smart Lead Scoring
Your AI analyzes guest behavior across all platforms to automatically score leads, identify VIPs, and flag at-risk customers needing attention.
Leading CRM Platforms
Integrate with the CRM systems you already trust
Salesforce
The world's #1 CRM platform. Sync guest profiles, reservations, and communication history. Leverage Salesforce's powerful analytics alongside Caramel's AI capabilities.
- Contact and lead synchronization
- Custom object mapping
- Salesforce automation integration
- Advanced reporting and dashboards
- Mobile app access to guest data
HubSpot
All-in-one marketing, sales, and service platform. Automatically create deals from reservations, track guest journeys, and nurture relationships with AI-powered insights.
- Contact timeline enrichment
- Automated deal creation
- Marketing list synchronization
- Service ticket integration
- Email template personalization
Pipedrive
Sales-focused CRM designed to win deals. Track guest relationship progression, automate follow-ups, and convert one-time visitors into regulars.
- Deal pipeline management
- Activity synchronization
- Custom field mapping
- Sales forecasting
- Mobile CRM access
Communication Integration
Sync all your guest communications
Gmail Integration
Sync email communications, track engagement, and use AI to draft personalized responses. Your CRM learns from your email style to maintain brand voice.
- Automatic email logging
- Open and click tracking
- Smart compose assistance
- Email template management
- Spam protection and filtering
Outlook Integration
Seamless integration with Microsoft Outlook. Sync calendar, emails, and contacts. Perfect for restaurants using Microsoft 365.
- Calendar synchronization
- Contact synchronization
- Email tracking and analytics
- Meeting scheduler integration
- Office 365 connectivity
AI-Powered CRM Automation
Your AI agent handles complex CRM workflows automatically
VIP Guest Identification
Guest crosses defined thresholds
Auto-update CRM with VIP status and notify team
Win-Back Campaigns
No visit in 60 days
Create CRM task and send personalized offer
Lead Nurturing
New inquiry from any platform
Create lead, assign owner, and start nurture sequence
Birthday Campaigns
30 days before birthday
Update CRM and schedule personalized offer
Why Integrate Your Existing CRM?
No Data Migration Required
Keep using your existing CRM while adding AI capabilities. No need to migrate or rebuild your customer database.
Enhanced Team Adoption
Your team continues working in familiar systems while benefiting from AI insights and automation.
Complete 360° View
Combine structured CRM data with AI-analyzed guest behavior from all touchpoints for a complete picture.
Proven ROI
Leverage your CRM investment with AI that increases booking frequency, guest retention, and lifetime value.
"We were already invested in Salesforce for our restaurant group. Caramel's integration meant we didn't have to start over. The AI insights have transformed how we understand our guests - we increased repeat visits by 45% and our team loves the automated follow-ups that feel personally written."
Michael Chen
Group Marketing Director, Epicurean Group
Stop Paying Commissions. Start Building Relationships.
Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.
