Caramel Emails Delivered Through Your Microsoft 365 Domain — Not a Third Party Sender.
When Caramel sends loyalty updates, campaign messages, and transactional notifications, they can go through your Outlook or Microsoft 365 account. Your customers receive emails from the address they recognise — improving deliverability, brand consistency, and the trust that drives higher open rates.
What the Outlook + Caramel Integration Makes Possible
For businesses running on Microsoft 365, Outlook is not just an email client — it is the operational backbone of customer communication, team coordination, and compliance management. The Outlook integration allows Caramel's outbound emails — loyalty campaigns, transactional notifications, post-visit follow-ups, and automated sequences — to be sent through your Microsoft 365 mail infrastructure, on your own domain, with proper authentication. Beyond email delivery, the integration surfaces Caramel customer data in the Outlook sidebar, connects campaign communication history with direct inbox conversations, and ensures all customer emails are retained under your organisation's Microsoft 365 compliance and archiving policies. For enterprise and mid-market businesses invested in the Microsoft ecosystem, this means Caramel works alongside the tools your team already uses — not alongside them at a distance.
Send Caramel campaign and transactional emails through your Microsoft 365 / Exchange domain
Improve inbox placement by sending from your established business domain rather than a marketing platform address
View Caramel customer profiles, loyalty status, and campaign history from the Outlook sidebar
Retain all Caramel-related customer communications within Microsoft 365's compliance and archiving framework
Connect Caramel campaign email history with direct customer conversations in a unified inbox view
Integrate with Microsoft Teams for campaign performance notifications and high-value customer alerts
Integration Features
On-Domain Email Delivery via Microsoft 365
Caramel's loyalty campaigns, automated sequences, and transactional emails are sent through your Exchange server — from your business's own domain. Customers see a trusted sender, inbox placement improves, and every email reinforces your brand rather than displaying a marketing platform's domain.
Outlook Sidebar with Caramel Customer Profiles
When a customer emails your team, the Outlook sidebar shows their Caramel profile — loyalty tier, recent campaign history, last visit or purchase date, and communication preferences. Your team responds with full customer context without switching to another platform.
Exchange Authentication for Deliverability
The integration configures DKIM, SPF, and DMARC authentication through your Microsoft 365 Exchange setup — ensuring Caramel outbound emails are authenticated, pass spam filters, and reach the primary inbox rather than the junk or promotions folder.
Microsoft 365 Compliance and Archiving
All customer emails sent through the Outlook integration are retained under your Microsoft 365 compliance policies — Litigation Hold, eDiscovery, and retention labels apply. GDPR communication records are maintained automatically within your existing compliance infrastructure.
Microsoft Teams Campaign Alerts
High-value customer actions — a VIP tier upgrade, a significant loyalty redemption, a large campaign response — trigger notifications in your Microsoft Teams channels, enabling immediate team follow-up without leaving the Microsoft ecosystem.
Unified Campaign and Direct Email History
Campaign email history from Caramel and direct customer conversations in Outlook are linked — your team sees the full communication picture for any customer, from automated campaigns to individual replies, in one unified view.
How It Works Together
Enterprise Campaign Emails That Reach the Primary Inbox
A loyalty win-back campaign goes out from marketing@yourbrand.com via Caramel through your Microsoft 365 Exchange infrastructure. Customers see a familiar sender domain, spam filters are satisfied by proper authentication, and the campaign achieves higher open rates than any marketing platform domain could produce.
Sales Team Context for High-Value Customer Conversations
A VIP loyalty member emails your enterprise sales team. The Outlook sidebar immediately shows their Caramel profile — lifetime spend, current tier, recent campaign engagement, and last interaction. The account manager replies with informed context in seconds, without switching tabs or logging into Caramel separately.
Microsoft Teams Alerts for VIP Actions
When a Gold tier loyalty member triggers a significant redemption or responds to a premium campaign, a Teams notification goes to the relevant account manager channel. The team can follow up personally before the interaction window closes — automated alerting for the moments that warrant a human touch.
Compliance-Ready Customer Communication Records
All Caramel-sent emails retained through Microsoft 365 are discoverable via eDiscovery and subject to your organisation's retention policies. When a customer submits a GDPR data subject access request, your compliance team can produce a complete communication record from one place.
Transactional Notifications That Build Brand Trust
Loyalty tier upgrades, point balance confirmations, and booking notifications go out from your organisation's domain — not from an unfamiliar marketing platform sender. Customers recognise the origin, engagement is higher, and the notifications reinforce rather than dilute your brand.
Campaign Reply Routing Into the Right Team Inbox
Customers who reply to Caramel campaign emails can be routed to the appropriate team inbox in Outlook — customer service, account management, or the location team — with Caramel profile data surfaced in the sidebar for context-aware responses.
Why Connect Outlook with Caramel
Your Microsoft 365 Domain Powers Every Caramel Email
Campaign and transactional emails arrive from an address your customers trust — not a marketing platform's sender, but your own domain, authenticated through Exchange
Deliverability Through Enterprise Email Infrastructure
Microsoft 365's established sender reputation and proper DKIM/SPF/DMARC configuration ensure Caramel emails reach the primary inbox at scale
Customer Context Available Inside Outlook
Caramel profiles, loyalty tiers, and campaign history surface in the Outlook sidebar — your team's full customer view is in the email client they use all day
Compliance Without Additional Tools
Microsoft 365 archiving and retention policies cover Caramel communications automatically — GDPR records, eDiscovery, and audit trails within your existing compliance infrastructure
Teams Alerts for Moments That Need Human Follow-Up
High-value customer actions trigger Teams notifications — bridging automated Caramel campaigns with the personal follow-up that retains enterprise-level relationships
No New Tools for Your Team to Adopt
Outlook remains the primary email interface — Caramel data is surfaced where your team already works, rather than requiring a context switch to another platform
Deliver Caramel Campaigns From Your Microsoft 365 Domain
Connect Outlook with Caramel and send loyalty updates, campaigns, and transactional emails from the domain your customers already trust — with full Microsoft 365 compliance.
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