Pricing plans

One subscription for marketing automation on top of the CRM you already have. No commissions — predictable plans, with messaging add-ons when you need them.

Monthly Annual
Save ~20% with annual billing

Starter

Free forever. Automate email & push on top of your CRM.

€0 /mo
  • 1,000 contacts
  • 2,000 marketing emails/mo
  • Email & push channels
  • 2 forms · unlimited submissions
  • 50 AI credits/mo
Start free

Lite

Marketing essentials for small teams ready to scale.

€20 /mo
  • 2,500 contacts
  • 25,000 marketing emails/mo
  • Email & push channels
  • 5 forms · 2 integrations
  • 150 AI credits/mo
Book demo

Growth

Add WhatsApp & SMS and grow multichannel campaigns.

€99 /mo
  • 10,000 contacts
  • 100,000 marketing emails/mo
  • + SMS & WhatsApp channels
  • 10 forms · 6 integrations · 25 journeys
  • 400 AI credits/mo
Book demo
⚡ Most popular

Business

For teams running high-volume, multichannel programs.

€189 /mo
  • 50,000 contacts
  • 500,000 marketing emails/mo
  • + Telegram channel
  • 25 forms · 19 integrations · 75 journeys
  • 1,000 AI credits/mo
Book demo

Enterprise

Unlimited scale, full API and a dedicated manager.

From
€899/mo
  • Unlimited contacts & emails
  • All channels
  • Unlimited forms, integrations & journeys
  • 3,000 AI credits/mo
  • Full API + dedicated manager
Contact sales

WhatsApp (€29/mo) and Telegram (€9/mo) are optional add-ons. SMS is bring-your-own provider. AI generation is included in every plan.

WhatsApp & Telegram → AI credits →
MonthlyAnnual (Save ~20%)
FeatureStarterLiteGrowthBusinessEnterprise
Price / month€0€20€99€189From €899
Usage & limits
Contacts1,0002,50010,00050,000Unlimited
Marketing emails / mo2,00025,000100,000500,000Unlimited
Forms251025Unlimited
Form submissions / moUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Integrations12619Unlimited
Journeys5102575Unlimited
Segments102550150Unlimited
AI credits / mo501504001,0003,000
Max messages / campaign5581220
Channels
Email✓✓✓✓✓
Push notifications✓✓✓✓✓
SMS (bring-your-own provider)——✓✓✓
WhatsAppAdd-onAdd-on✓✓✓
TelegramAdd-onAdd-onAdd-on✓✓
Features & support
A/B testing—✓✓✓✓
Marketing analytics✓✓✓✓✓
API access————✓
SupportCommunityEmailEmailPriorityDedicated

WhatsApp and Telegram are paid add-ons (€29/mo and €9/mo) and bundled from the tier shown. SMS uses your own provider. AI overage credits are available in-app.

Estimate your monthly cost

Pick a plan, add messaging channels, and see an estimate.

Billing:MonthlyAnnual

1,000 conversations included, then €0.05 each.

Estimated total

€99/mo

€1,188 per year

Book a demo

• SMS is bring-your-own provider (Twilio / SignalWire) — billed by your provider.

• AI generation is included via monthly credits; extra credits are available in-app.

Messaging add-ons →How AI credits work →

70% of first-time customers never return1

Retail, CPG, pharma, real estate, and service businesses face rising acquisition costs

Customer acquisition costs have increased by 60% in the last 5 years2

Most businesses depend on third-party platforms and lose customer relationships

Businesses with first-party data see 3-5x higher customer lifetime value3

First-party data collection and autonomous AI engagement drive exponential growth

Your top 25% of customers generate 64% of your revenue4

Your VIP customers drive the majority of revenue but often go unrecognized

65-80% of business revenue comes from repeat customers5

Direct customer relationships are the backbone of successful modern businesses

AI-driven personalization increases engagement by 41% and revenue by 67%6

Autonomous AI agents deliver measurable ROI

Questions before you book a demo

No. Caramel runs on top of the CRM you already use. HubSpot or Bitrix24 remains your system of record while Caramel captures leads and runs the marketing journeys your CRM cannot.
Caramel coordinates WhatsApp, email and push. SMS uses your own provider, and WhatsApp is a clearly priced paid add-on rather than an unlimited channel.
Setup depends on your CRM and channels. In the demo, we map your current stack and show the shortest route to your first live journey—without asking you to replace your CRM.
Your business remains responsible for its lawful basis and messaging permissions. Caramel keeps form responses, channel preferences and journey activity connected to the CRM record so your team can manage consent and customer requests.
Yes. Caramel supports genuinely multilingual campaign authoring, including Arabic and right-to-left layouts, so teams can run journeys in the languages their customers use.
We will show how a lead enters through a built-in form, syncs with your CRM, enters a WhatsApp or email journey, and appears in natural-language analytics. No preparation is required.
Take Back Control

Stop Paying Commissions. Start Building Relationships.

Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.

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