Lightspeed Processes the Order. Caramel Builds the Relationship After It.
Lightspeed Restaurant is a leading POS platform for restaurants and hospitality businesses across Europe and beyond. Caramel connects to Lightspeed's transaction data to build unified customer profiles, loyalty programmes, and WhatsApp campaigns that transform every guest interaction into a long-term customer relationship.
What the Lightspeed Restaurant + Caramel Integration Makes Possible
Lightspeed Restaurant gives you a comprehensive view of your restaurant's operational performance — orders, payments, table management, and reporting in one platform. Caramel adds the customer engagement layer. Every Lightspeed transaction is a data point: who visited, what they ordered, how much they spent, and whether they are returning or at risk of lapsing. Caramel imports this data, builds unified customer profiles with loyalty history and multi-channel consent, and runs autonomous campaigns — WhatsApp post-visit messages, tier progressions, win-back sequences, and targeted promotional invitations — that make the relationship after the meal as deliberate as the experience during it.
Import Lightspeed Restaurant transaction data into unified Caramel customer profiles automatically
Trigger loyalty point accrual and tier advancement from Lightspeed payment confirmations
Launch WhatsApp and SMS campaigns based on real guest visit behaviour and spending patterns
Run AI-driven win-back campaigns for guests whose visit frequency has lapsed
Segment guests by cover value, menu preferences, visit day patterns, and loyalty tier
Build a first-party guest database independent of any reservation platform or aggregator
Integration Features
Real-Time Transaction-to-Profile Sync
Every Lightspeed Restaurant transaction is matched to a Caramel customer profile and added to their visit history as it occurs. The profile updates continuously — visit frequency, average spend, preferred menu items, and table preferences — giving you an always-current view of every guest relationship.
Loyalty Engine Driven by Lightspeed Data
Caramel's loyalty engine reads Lightspeed payment confirmations to accrue points, advance tier status, and trigger milestone rewards in real time. Guests earn and progress automatically with every bill — loyalty happens in the background, rewarding the guest without requiring staff attention at the point of sale.
Automated Post-Visit Engagement
After each Lightspeed-recorded visit, Caramel's AI agent sends a personalised WhatsApp or SMS — a thank-you, a review request, a next-visit loyalty offer, or a birthday message if the occasion is approaching. Post-visit engagement at 95%+ WhatsApp open rates turns each meal into a relationship touchpoint.
Multi-Location Guest Recognition
For restaurant groups using Lightspeed across multiple locations, Caramel unifies the guest profile across all venues. A guest who visits your Lyon location and your Paris location is recognised as the same person — their loyalty accumulates across your entire portfolio, not per-venue.
Behavioural Win-Back Sequences
When a regular Lightspeed guest's visit frequency drops below their personal baseline, Caramel's AI detects the signal and triggers a personalised win-back campaign — a loyalty points incentive, a seasonal menu preview, or an exclusive event invitation — delivered via WhatsApp before the guest becomes permanently lost.
Natural Language Analytics on Guest Behaviour
Ask Caramel any question about your Lightspeed guest data in plain language — 'Which regulars haven't been in for more than 30 days?', 'What's the average cover for Gold tier members?', 'Which day of the week has the highest loyalty programme engagement?' — and get an instant answer.
How It Works Together
Build a Loyalty Programme From Day One of the Integration
The Lightspeed integration immediately populates Caramel with historical transaction data. Guests who have visited ten times are placed into the appropriate loyalty tier from day one — they receive their tier recognition and digital wallet card as if they had been loyalty members all along, because in practice they have.
Cross-Location Loyalty for Restaurant Groups
A guest who visits your bistro in Bordeaux and your brasserie in Lyon earns points and advances their tier across both locations through Lightspeed's unified reporting. Caramel aggregates the profile. The guest feels known by your brand — not by a single venue — which is the foundation of loyalty at scale.
Recover Regulars Who Have Stopped Coming In
A midweek regular whose Lightspeed data shows a lunch visit every two weeks hasn't appeared in five weeks. Caramel's AI triggers a personalised WhatsApp with a loyalty bonus for a next visit, followed by an SMS introduction to a new seasonal menu if there's no response. Lapsed guests are recovered before they permanently move on.
Event and Promotion Campaigns Targeted by Real Behaviour
A Bastille Day event invitation goes to Lightspeed guests who have visited at least three times and whose average cover places them in a spending profile likely to enjoy a premium event. The campaign reaches guests who are already invested in the relationship — producing higher conversion than a generic promotion blast.
Post-Visit Reviews That Build the Restaurant's Reputation
Caramel sends a WhatsApp review invitation to Lightspeed guests 48 hours after their visit — the moment recall is high and satisfaction is still fresh. A consistent flow of genuine reviews from engaged guests builds a reputation that drives new discovery without requiring paid advertising.
VIP Programme for Your Most Valuable Lightspeed Guests
Caramel identifies guests whose Lightspeed transaction history places them in the top 10% of annual spend and automatically enrols them in a VIP tier — early access to new menus, personal WhatsApp messages from the team, and reserved table priority that makes high-value guests feel genuinely valued.
Why Connect Lightspeed Restaurant with Caramel
Transaction Data That Becomes Customer Intelligence
Every Lightspeed bill adds to a customer profile — visit frequency, spending, preferences, and loyalty status — creating intelligence that makes every subsequent interaction more personalised
Loyalty Embedded in the Transaction, Not Added After
Points and tier progression happen automatically at the Lightspeed checkout — loyalty is part of the guest experience from the first bill, not a separate programme they have to remember to enrol in
Multi-Location Guest Profiles That Build Brand Loyalty
For restaurant groups, cross-location profile unification means guests build loyalty with your brand — not just with individual venues
WhatsApp Engagement That Gets Seen
Post-visit campaigns via WhatsApp at 95%+ open rates create a direct communication channel with guests who would otherwise simply not return unless they happen to think of you
Win-Back That Runs Automatically
AI lapse detection and automated re-engagement sequences recover guests continuously — not when a team member happens to review transaction reports
Plain-Language Answers to Any Guest Data Question
Natural language analytics means any team member can ask any question about your Lightspeed guest base and receive an instant answer — without SQL, data exports, or waiting for an analyst
Turn Every Lightspeed Transaction Into a Customer Relationship That Lasts
Connect Lightspeed Restaurant with Caramel and build the loyalty programme, WhatsApp campaigns, and guest intelligence that turn your POS data into a customer engagement engine.
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