Caramel Emails Delivered Through Your Gmail Domain — Not a Third Party Sender.
When Caramel sends loyalty updates, campaign messages, and transactional emails, they can go through your Gmail or Google Workspace account. Your customers receive emails from the address they recognise and trust — improving deliverability, brand consistency, and open rates.
What the Gmail + Caramel Integration Makes Possible
Email deliverability depends on sender reputation. When campaign emails and transactional notifications come from an unknown third-party domain, they are more likely to land in spam, be dismissed as promotional, or fail to build the brand recognition that drives repeat opens. By connecting Gmail or Google Workspace to Caramel, your loyalty updates, campaign messages, post-visit follow-ups, and transactional notifications go out from the email address your customers already know — your business's own domain. Beyond deliverability, the Gmail integration also allows your team to manage direct customer communication, view customer profile data within their existing inbox workflow, and maintain a unified communication history across Caramel campaigns and individual email conversations.
Send Caramel campaign and transactional emails through your Gmail or Google Workspace domain
Improve deliverability by sending from a trusted, established sender domain rather than a marketing platform address
View Caramel customer profiles, loyalty status, and campaign history from within the Gmail sidebar
Keep transactional notifications — receipts, loyalty updates, booking confirmations — on-brand and on-domain
Unify campaign email history with direct customer conversations in one inbox
Maintain full Google Workspace compliance and email retention policies for all customer communications
Integration Features
On-Domain Email Delivery for Campaigns
Caramel's email campaigns and automated sequences go out from your Google Workspace domain — hello@yourbrand.com, not notifications@caramel-platform.com. Customers recognise the sender, inbox placement improves, and brand trust is maintained across every email touchpoint.
Transactional Email Through Google Workspace
Loyalty point updates, tier progression notifications, booking confirmations, and post-visit follow-ups are sent through your Google Workspace mail infrastructure. Every automated message looks like it comes from your team — because it does.
Customer Profile Sidebar in Gmail
When a customer emails your team, the Gmail sidebar shows their Caramel profile — loyalty tier, recent campaign engagement, last visit date, and contact preferences. Your team can respond with full customer context without switching between tools.
Two-Way Communication History
Direct replies to Caramel campaign emails are captured and linked to the customer's Caramel profile. A customer who responds to a loyalty campaign email is flagged for follow-up, and the conversation history is available alongside their engagement data.
Domain Authentication and Deliverability Optimisation
The Gmail integration sets up DKIM, SPF, and DMARC authentication through your Google Workspace, ensuring Caramel's outbound emails pass deliverability checks and reach the primary inbox — not the promotions tab or spam folder.
Google Workspace Compliance and Retention
All customer emails sent through the Gmail integration are retained in Google Workspace under your organisation's email retention policies. Useful for GDPR audit trails, customer communication records, and regulatory compliance.
How It Works Together
Campaign Emails That Land in the Primary Inbox
A loyalty tier upgrade campaign goes out from rewards@yourbrand.com via Caramel through your Google Workspace. Customers see a familiar sender name, the email bypasses the promotions tab, and open rates increase because the brand is recognisable — not a marketing platform domain.
Post-Visit Follow-Ups That Feel Personal
After a guest visit, Caramel sends a WhatsApp and a follow-up email via Gmail — thank you message, review invitation, and next-visit loyalty offer. The email comes from your team's domain, reinforcing the human quality of the interaction rather than signalling automated marketing software.
High-Value Customer Conversations With Full Context
A loyalty member emails your team with a question about their points. The Gmail sidebar shows their Caramel profile — tier, recent campaigns received, last visit, and loyalty balance. Your team member replies with full context in seconds, without switching to another platform.
Transactional Notifications That Build Trust
A customer joins your loyalty programme and receives a welcome email from hello@yourbrand.com — not a no-reply from a marketing platform. The email confirms their tier, explains how to earn points, and includes their digital wallet card link. On-brand, on-domain, and automatically sent by Caramel.
Compliance-Ready Email Records
Every customer communication sent through the Gmail integration is retained in Google Workspace. When a data subject access request arrives, your team can pull a complete email history from Gmail — alongside campaign data from Caramel — for a comprehensive communication record.
Unified Inbox for Campaign Replies and Direct Messages
A customer replies to a Caramel win-back email expressing interest in returning. The reply arrives in your Gmail inbox, the customer's Caramel profile appears in the sidebar, and your team can follow up directly — converting an automated campaign response into a personal interaction.
Why Connect Gmail with Caramel
Your Domain, Not a Marketing Platform's
Every Caramel email arrives from an address your customers recognise — improving open rates, building trust, and keeping your brand front and centre in every communication
Inbox Placement, Not Spam Folder
Proper DKIM, SPF, and DMARC setup through Google Workspace ensures Caramel campaign emails reach the primary inbox rather than promotions or spam
Customer Context in Every Conversation
Gmail sidebar integration means your team always knows who they are talking to — loyalty tier, campaign history, recent visits — without leaving their inbox
Campaigns and Direct Communication in One Place
Campaign email history and direct customer conversations are unified — your team has a complete picture of every customer communication in one inbox
Compliance Without Extra Configuration
Google Workspace's email retention and audit capabilities extend to all Caramel communications — GDPR-ready email records without a separate compliance tool
No Learning Curve for Your Team
Your team continues working in Gmail — Caramel's data is surfaced in the sidebar they already use, rather than requiring them to log in to another platform for context
Send Caramel Campaigns From Your Own Domain — Not a Marketing Platform
Connect Gmail with Caramel and deliver loyalty updates, campaign emails, and transactional notifications from the address your customers already trust.
Talk to Our TeamGet Started Today
Connect Gmail with Caramel and start optimizing your operations today
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